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The White Rim Trail Tee's Story

White Rim Trail is over 100 miles of spectacular southern Utah scenery. This trail follows the White Rim, along the edge of the Island in the Sky Mesa in Canyonlands National Park. Features of the trail include steep switchbacks, Indian ruins, & views of both the Colorado & Green Rivers. The stunning beauty & spectacular views of White Rim Trail will make it hard to keep your eyes on the road. 

The White Rim Trail is approximately 96 miles of gravel and jeep roads, mostly the latter.  While some parts of the road are graded and in good condition, other parts are very rocky, bumpy, and rough.  Total driving time is about 10-12 hours, depending on conditions.  While possible to do the trip in one day, three days or more is the best way to casually work your way along the trail and take in the beauty and wonder that surrounds.


Before driving this road you should be sure to spend some time at the overlook points on the Island in the Sky Mesa south of the visitor center. The thread of the White Rim Road can clearly be seen from all of these vantage points, as it winds its way across the White Rim Plateau 1,200 feet below the mesa. The views are extremely impressive, and few observers will not feel a pang of excitement at the prospect of following the road through the canyon below. The views are particularly striking from the Grandview and White Rim Overlooks at the south end of the Grandview Point, where the White Rim Road skirts around Monument Basin and Gooseberry Canyon above the western side of the Colorado River.

The White Rim Road and the White Rim Plateau were both named after a thin but very hard layer of White Rim Sandstone that was deposited some 225 million years ago at the top of a geologic layer called the Cutler Formation. Millions of years later new layers of shale, mudstone, and sandstone were deposited over the White Rim Sandstone; then, after the Green and Colorado Rivers were formed, these softer overlying layers began to erode away. This action resulted in the formation of a wide, flat bench of desert, the White Rim Plateau, that now lies between the river gorges below and the mesa tops above. Road conditions: Most of the road could be driven by an ordinary car, but there are a few brief sections where a 4WD, high clearance vehicle is a necessity.

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Quality Guarantee

It begins with printing on the best machines. Our state-of-the-art direct to garment digital printing and high volume screen printing systems, ensure that each shirt printed is on mark. With the ability to produce both high volume quantities or single, one-off custom shirts, we know that each and every shirt needs to be perfect.

We love t-shirts, but have come to understand that not all t-shirts love us. Poor quality construction in seems and low quality cotton can leave you with a tee that's better suited as an oil rag. We don't just want our t-shirts to look awesome, but feel awesome when worn.

While there's no shortage of t-shirt shops around, we've committed to going our own way. It's that type of thinking that led us off-roading and in search of new iconic routes in the first place (much to our wive's delight). Read more...

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